What are the top and highest paying Marketing Jobs in Canada: Have you been searching for the top and highest-paying marketing jobs in Canada? Or have you been in search of information as to how you can immigrate to Canada as a marketer? Search no more, as in this article. You will get answers to all you need regarding marketing jobs in Canada.
Marketers are in high demand across all sectors because the marketing function is essential to the success of most Canadian organizations. Moving to Canada can open up a world of marketing prospects for you, whether you’re a fresh graduate or have several years of expertise in your own country.
The competition for entry-level marketing positions in Canada can be fierce for international graduates. You should research the Canadian work market and apply for classes before moving there.
Those who are interested in a career in marketing can find employment. We’ll discuss the demand for marketing jobs, what marketing professionals do, how much they are paid, and other choices if you’re interested in the field but need help figuring out to get started.
One of the most varied industries to work in is marketing. A marketing team may consist of just one or two individuals, or it may number thousands. Your work in the marketing industry might vary greatly depending on the team’s organizational structure, your interests, and many other reasons.
This article provides an overview of the immigration options that marketing professionals can use to relocate to Canada, as well as information on how to break into the Canadian marketing industry as a newcomer.
Marketing Professionals’ programs to immigrate to Canada
The Canadian work market provides excellent career chances and growth prospects for marketers with an international education.
However, to be able to work in Canada, you must either be a citizen, a permanent resident, or hold a valid work permit. Here are some immigration options for marketing professionals to research if they intend to relocate to Canada:
Marketing Jobs in Canada – Express Entry
One of the most well-liked permanent residency (PR) programs in Canada is the Express Entry system. It is a government program that enables educated, experienced, and linguistically competent skilled individuals to work and reside in Canada.
You must fill up an Express Entry profile with details about your educational background, professional experience, language proficiency, age, and other factors to apply for PR through Express Entry.
The Comprehensive Ranking System (CRS) score assigned to your profile will determine your position in the candidate pool. If your CRS score meets or exceeds the draw cut-off, you will be sent an Invitation to Apply (ITA) for PR. You might be eligible for one of the two Express Entry programs listed below if you work in marketing:
Program for Federal Skilled Workers (FSW)
This Express Entry program is intended for people with at least one year of recent, continuous, paid experience in managerial, professional, or technical positions (skill type 0, A, or B).
Your prior expertise as a seasoned marketer was probably gained through employment in a skill type 0 or A position. If you have a high level of education and a minimum Canadian Language Benchmark (CLB) score of 7 on an accepted English or French language test in the reading, writing, hearing, and speaking portions, you might be qualified for the FSW program.
The majority of marketing jobs in Canada will also require strong skills in either English or French.
Canadian Experience Class(CEC)
The National Occupational Classification (NOC) TEER 0, 1, or 3 (formerly skill type 0 or skill level A or B) jobs are the focus of the Canadian Experience Class program, which is intended for people with at least one year of paid work experience in Canada.
You might be qualified for CEC if you have experience working as a marketer in Canada while holding a legitimate work permit (such as an employer-specific work permit or a Post-Graduation Work Permit).
To be eligible, you must obtain a minimum CLB score of 7 on an approved English or French language test.
Marketing Jobs in Canada – Provincial Nominee Programs (PNP)
PNP programs enable provinces and territories to extend invitations to foreign nationals with the knowledge, expertise, and credentials necessary to fill local labor market gaps.
Except for Quebec and Nunavut, all provinces and territories have distinct Provincial Nominee Program eligibility requirements. In some cases, candidates with experience in particular NOC jobs may be invited to apply for PR.
Marketing Jobs in Canada – Program for Atlantic Immigration (AIP)
The federal Atlantic Immigration Program lets people from Nova Scotia, New Brunswick, Prince Edward Island, Newfoundland, and Labrador move there and live there permanently.
To be eligible for the AIP, you must have a full-time, permanent job offer from a company in Atlantic Canada and at least one year of work experience, either from abroad or in Canada. AIP applicants must also fulfill the minimal standards for education and language competency.
Marketing jobs in Canada: Obtaining a work visa to relocate to Canada temporarily
You’ll need a work visa to work in Canada unless you’re a citizen or permanent resident of Canada. Work permits come in two varieties: open and employer-specific. For an employer-specific work permit, you must have a job offer from Canada, and you can only work for that specific employer for a certain amount of time.
On the other hand, you can apply for an open work permit even if you still need to get a job offer. This type of permit lets you work in Canada for any legal company.
A recent graduate of a Canadian study program that qualifies for an open work permit is also eligible for one. So is the spouse or common-law partner of a skilled foreign worker or international student living in Canada.
The work permit path may be the best choice if you want to live permanently in Canada but are ineligible for any PR programs. Your Canadian work experience will increase your CRS points under the FSW and PNP programs and make qualifying for the CEC program simpler.
Marketing jobs in Canada: Cities best for Marketing jobs
Marketing positions are in high demand in several Canadian provinces and various industries. In places like;
According to the government’s Job Bank, there is a lot of demand for people who work in advertising, marketing, and public relations. Marketing job prospects are also good in
- British Columbia
- Nova Scotia
- New Brunswick
Various marketing jobs in Canada
Marketing jobs in Canada are categorized by two National Occupational Classification (NOC) codes: NOC 10022 (managers of advertising, marketing, and public relations, formerly NOC 0124) and NOC 11202 (professional occupations in advertising, marketing, and public relations, formerly NOC 1123).
NOC 10022 covers TEER 0 jobs with titles like marketing manager or director, advertising manager or director, internal communications manager, public relations manager, and sales and marketing manager. These positions fall under the manager and director levels.
NOC 11202 refers to TEER 1 marketing positions, most of which require a college diploma. Public relations consultant, advertising consultant, media coordinator, communications officer, marketing coordinator, marketing specialist, and communications specialist are all examples of jobs that fall into this category.
Top Marketing Jobs in Canada
As was mentioned, the marketing industry offers a wide range of positions. It is one of the most diversified areas since even if ten people work on the same marketing team, their day-to-day tasks could not be more dissimilar.
The benefit of such a setting is that everyone is pursuing the same objective. They desire the success of the company they are promoting. Here are a few of the most sought-after marketing occupations.
Marketing research analyst (Marketing Jobs in Canada)
There is no denying that this position is in high demand. Analyzing marketing research is just as important as determining whether a corporation succeeds or fails. They use the data already available—from their own company or rivals—to assist in developing marketing plans for a good or service. They can examine what consumers desire and are willing to spend money on. Their expected growth rate for job demand is 19%, which is more than average compared to other careers, and their typical compensation is $62,150.
Marketing Manager (Marketing Jobs in Canada)
Depending on the size of the organization you work for, your job might vary, much like the marketing industry.
You can anticipate having your hands in various areas, such as marketing and promotional techniques, if you work as a marketing director at a smaller company. You might expect to be more of a personnel, budget, and planning watchdog if you work for a larger organization.
You require management and marketing experience before starting as a marketing director. A marketing director makes, on average, $80,921.
Marketing Director (Marketing Jobs in Canada)
Marketing managers are in charge of the company’s expansion and consumer base. They want to bring in these new clients to enhance sales and profitability. In most cases, marketing managers are also in charge of a group of workers, including copywriters, designers, art directors, and marketing experts.
They look for marketing opportunities and suggest areas that need development based on study trends. They then use what they have learned to guide their teams, who work cooperatively to develop an integrated plan and, sometimes, a campaign. Marketing managers typically make $128,750 annually, more than other marketing professionals.
Manager of Business Development (Marketing Jobs in Canada)
Business development managers work hard to use their marketing expertise to acquire new clients. The goal of this new enterprise is to support organizational expansion. Compared to the majority of other marketing team members, they will have the most in-depth understanding of rivals. They collaborate with the sales and marketing teams to develop initiatives to promote growth, and their average annual income is $72,358.
Public relations professional (Marketing Jobs in Canada)
Specialists in public relations work to give a corporation the public image that management wants. They strive to manage their brand and make whatever exposure a business receives in the media beneficial. The public relations professional needs to be aware of any company-related news to spread the company’s message. They could use social media or a press release to do this. The typical salary for a public relations professional is $56,770.
High-Paying Marketing jobs in Canada
Director of Corporate Communications
Corporate communications directors earn an average compensation of $124,054 per year, making them the highest-paid marketing professionals, according to The Muse and Payscale. Individuals in this capacity may earn between $77,000 and $173,000 annually.
Most of the time, these people are in charge of press releases, speeches, presentations, internal communications, and other ways a business can get its message out.
Marketing Research Director
The average salary for a marketing research director is $111,907, but salaries can range from $74,000 to $157,000. They are the second-highest-paid professionals in the field. The low end of this range is occupied by entry-level or less seasoned marketing research directors, and the high end is set aside for the most senior staff of larger corporations.
They are in charge of conducting research that provides a thorough understanding of the company’s market and target audience so that a plan can be formed.
Email marketing director
The third-highest-paid position is director of email marketing, with an average pay of $102,588 and a range of $58,000 to $161,000 a year.
Driving email marketing traffic, engagement, and sales are their responsibility. The accomplishment of this task is especially crucial for businesses, given how much of our world is now online. A fantastic method to capture people’s attention is to deliver messages right to their inboxes.
Digital marketing director
It is not surprising that digital marketing ranked fourth on this list of the highest-paying marketing positions, has such a high position. The compensation range for the digital marketing director position is from $60,000 to $148,000, with an average income of $99,040.
These staff members are in charge of how a brand may be perceived online, and their objective is to raise visibility. They might accomplish this through social media, email marketing, search engine optimization (SEO), and other innovative techniques and initiatives.
Director of Content Marketing
For the creatives out there, content marketing may be one of the most enjoyable and exciting aspects of the marketing industry. Content marketing directors can earn between $56,000 and $139,000 per year, with an average income of $95,854.
Their work description closely resembles the title. Whether written or visual material, they concentrate on producing many different sorts of content. In addition to developing strategy, development, scheduling, and marketing, they supervise the content’s creation.
Marketing Jobs in Canada: How much do marketers make?
The level of seniority and job duties affect marketing professionals’ salaries. Managers Public relations consultants, advertising consultants, media coordinators, communications officers, foreign marketing coordinators, marketing specialists, and communications specialists are all jobs that fall into this category. Careers in public relations, marketing, and advertising (NOC 11202, formerly 1123) range from $17.79 to $51.92.
In Canada, the average marketing salary is $52,758 per year or $27.06 per hour. Most experienced workers earn up to $80,000 annually, while entry-level roles start at $39,000.
According to estimates from Glassdoor, the typical base salary for marketing coordinators in Canada is $52,915 per year. The average annual salary for a marketing manager is $72,453, while the average yearly salary for a marketing specialist is $69,547.
Salaries Per Region
- Alberta $62,400
- Ontario $58,016
- British Columbia $57,735
- Saskatchewan $55,659
- Quebec $51,548
- New Brunswick $50,000
- Manitoba $47,500
- Nova Scotia $46,800
- Prince Edward Island $39,000
How to locate marketing positions in Canada
It may take some time to find your first job in Canada, so it’s preferable to start actively searching for jobs and preparing for your job hunt before you leave. You can use the following advice to land your first marketing job in Canada:
Recognize the employment market
In marketing and digital marketing, there are a lot of job opportunities in Canada. But it’s important to know how your chosen industry works and how the job market is in the area where you want to live.
For instance, there will likely be more competition for jobs in more extensive areas like Toronto and Vancouver, even though there are typically more job openings. You should look at chances in tech centers like Kitchener-Waterloo, Montreal, and Ottawa if you’re seeking marketing positions in the technology industry. The preparatory study can drastically shorten the time you spend looking for work.
Build skills Employers in Canada want.
Even with foreign marketing experience, skill gaps can hurt your employability in Canada. First, you must grasp what skills companies want in potential employees by reviewing job advertisements and chatting with industry leaders.
When you know what skills you need to learn or improve, like how to use software, you can spend time getting to know them. Coursera, EdX, and Udemy offer certifications you can show off on LinkedIn.
Even if it’s not in the job description, most jobs in marketing require fluency in English or French and good communication skills. Even if you’re fluent, you may need to understand Canadian culture and vocabulary to market Canada effectively.
Create marketing Portfolio
A portfolio shows employers your past work. You can create a digital portfolio of your best ad or email campaigns, case studies, or blog posts as a marketer. A portfolio shows examples of your resume’s abilities and achievements. If your portfolio is public or on LinkedIn, it can attract marketing recruiters.
Create a Canadian marketing resume
The Canadian-style resume may differ from the resumes you used in your own country. Canada uses reverse chronological, functional, and hybrid resume formats. The appropriate resume format for your job application will depend on various things, including how much work experience you have, whether you have gaps in your career, or whether you’re going to a different industry.
What should a marketing resume include? Start your resume with a summary of your accomplishments, skills, and strengths. Include all relevant jobs in your work experience section. Focus on your actions rather than your responsibilities. You can mention volunteer work if you still need to get paid Canadian experience.
In the “important talents” section, you should list skills you’ve used in past jobs, learned in school or gotten through training or certifications. If you want a career in content marketing, talk about how well you know WordPress and Google Analytics. Review the job description and include essential keywords to make your CV ATS-friendly.
Include your academic qualifications and Canadian equivalency. Include your contact information, LinkedIn profile, and digital portfolio or blog link.
Build Canadian network
Networking is vital for job searches and marketing careers in Canada. Your professional network can help you learn about the Canadian job market, industry trends, and marketing abilities companies want.
As a beginner, you must start from the beginning. Before moving to Canada, you can schedule coffee conversations or informational interviews with marketing professionals on LinkedIn. You can utilize relevant connections to learn about job vacancies and hiring procedures, get referrals, or resume feedback.
Know where to Find marketing jobs
When looking for a job, you should know where to look. Glassdoor, Monster, Indeed, LinkedIn, and Grabjobs are fantastic job listing websites. If you have a list of employers you want to target, watch their LinkedIn accounts and career pages for job vacancies. Register with Robert Half or Randstad Canada.
Most job opportunities in Canada are filled through recruiters’ networks. Your professional network introduces you to some of these opportunities. If you’ve built meaningful relationships with network members, you can request job referrals from them.
Enroll in the Marketing bridge program
Bridging programs assist new Canadians in filling skill gaps and preparing for the job market. Provincial governments often support bridging programs, which help newcomers update their skills and access employment resources. Mennonite New Life Centre offers a six-month Bridge to Employment in Media and Communications program in Ontario. ACCES Employment offers a six-week Digital Marketing Connections program for newcomers.
Master the language
Marketing and sales jobs require English or French language. Listen and converse with friends or at home to improve your language skills. You can also sign up for free ESL lessons for newcomers offered by Canadian provinces or at your local library.
Interviews are the most rigid portion of the job process for many newbies. Preparing for typical interview questions might give you the confidence to succeed. Learn how to use the STAR method (Situation Task Action Result) to answer marketing interview questions. Prepped AI Interviewer lets you record your answers and obtain real-time feedback. Most companies will ask if you have any questions at the end of the interview, so prepare some smart, well-researched queries.
Should you relocate to Canada as a Marketing professional?
As an international marketer, Canada offers the chance to grow your career, operate in a global environment, and make more money. For marketing specialists, migrating to a new country may be worth the hassle. You may land a marketing job in Canada before you arrive.
Marketing Jobs in Canada: FAQs
Which marketing staffing firms should I get in touch with?
There are many marketing recruiters in Canada, but Randstad Canada may be the most well-known. In Vancouver, Smart Savvy & Associates finds workers for media, events, and marketing roles in British Columbia and across the rest of Canada, with a preference for those with several years of experience. IQ Partners is a reliable place to find jobs in Toronto in many different fields, such as mobile marketing, market research analytics, and digital media.
Should I accept a contract position?
Said absolutely. Sure, you might be selling tickets or directing attendees to an event. Still, you might also meet people who can help you land longer-term jobs, and having experience working on some regional events will look better on your CV. Additionally, practically every recruiting manager will request Canadian experience. Having it is unquestionably advantageous, even if it’s not your ideal employment.
Are contract or freelance employment helpful for marketing positions in Canada?
Yes, once more. Finding a full-time job is fantastic, but you should consider the contract and freelance work. Freelancing is an excellent method to obtain expertise in various marketing tasks and demonstrates initiative, which will look great on your Canadian resume when the time comes.
Send emails to marketing firms introducing yourself and your services. Inform them of your strengths. Are writing, planning events, or creating press releases your strong suit? Remember that every little bit helps when looking for a marketing career in Canada. Who knows, they might need assistance for a few weeks as they work on a big project, which might turn into something more long-term.
And finally, when it comes to digital marketing, it pays to be as skilled as you can. Your chances of getting a marketing job in Canada may significantly increase if you have experience running a successful social media campaign.
Marketing Jobs in Canada: What is marketing pay like?
Your experience significantly impacts the answer to this question, which is the city- and province-specific. Entry-level marketing positions start at about $35,000, according to Randstad. This includes marketing positions like social media manager, marketing coordinator, and marketing analyst. With more experience, you’ll be able to move into higher-paying marketing jobs that often require you to be a manager. For these positions, starting pay should be in the mid-to-high-$70,000 range.
Furthermore, according to recent research from Talent.com, marketing managers in Canada make an average salary of more than $70,000. While wages for more senior marketing management positions, depending on region, expertise, and the job itself, might reach $100,000 annually,
Marketing Jobs in Canada: Is it challenging to find marketing jobs?
Jobs in marketing are in demand in Canada. If you want to pursue a career in marketing, we’ve listed some of the best options above, but there are many other opportunities available. Although there are many job openings in the marketing sector, there is a lot of competition among applicants for the roles you might be interested in.
According to the Job Bank of Canada, aspiring marketing managers have a good idea of how the job market works. According to their forecast, there will be a shortage of nearly 20,000 marketing managers over the next ten years, but there will also be a shortage of almost 20,000 candidates to fill those positions.
You can be very sure that you will have prospects if you want to work in marketing. When you are given a chance to work in marketing, stick with it and work hard because it takes experience to advance to more senior positions. The effort will be rewarded, I promise!
Conclusion: Marketing jobs in Canada
Marketing is changing in ways we would never have thought possible 30 years ago. Marketing companies are constantly developing new strategies to sell their clients’ goods and services, thanks to the power of technology and social media. Because there are so many different ways businesses market themselves, each one will have a very different marketing plan.
The most popular destination for international immigrants in Canada. The Canadian government has done a great job of helping Canadians and encouraging more people to move there. Canada has a lot of marketing job opportunities in all areas of business and marketing. With the proper training, technical skills, and work experience, you could start a great career in Canada’s digital marketing field.